How to get the most out of your naming company

Dear Peggy,

I’m about to hire a naming company. What can I do to make sure I get the best names out of them?

Signed,
Picky


Dear Picky,

Find the best people you can, and get them excited about who you are, what you’re doing, how it’s different, why it’s so important.

Be completely honest about your view of the world and how you feel about your business.

The more you put into the relationship, the more likely you are to get some great names out of it.

Yours truly,
Peggy