Naming a startup

Dear Peggy,

We need a name for our new startup. Where do we begin?

Signed,

Starting Out


Dear Starting Out,

Your company name needs to make sense in human terms.

Think about the connections you want people to make when they see your company name.

A top-notch naming company will help you think through the whole problem, taking positioning and strategy into account.

They’ll put some cool names on the table, and then they will ask the right questions:

How well does the name support your positioning and tell your story?

Does the name convey your point of view, your attitude and personality?

Does it claim the territory you want to own?

Does the name stand out from the competition, or does it blend in with the crowd?

Yours truly,

Peggy