What's in a name?

Dear Peggy,

What’s the first job of a name?

Signed,

Wondering


Dear Wondering,

A name’s first and most important job is to connect with human beings.

A memorable name evokes feelings. Some names are cerebral mashups that have no passion; these are forgettable names.

A provocative name connects with you on an emotional level, and is an integral part of a living, breathing brand.

Sincerely,

Peggy